Top 5 reasons to get more than one domain name

The right domain name...a great website...what more could you need?

The web is a complex place, and having more than one domain name can sometimes help ensure that people find you when they look for you. Whether you have an established domain name and website or you’re still in the planning stages, purchasing multiple domains may be a smart move for you. Here are five common reasons why you may need more than one domain:

Five reasons why you need more than one domain name

Several factors can play into the decision to buy more than one domain name. Do any of these apply to you?

1. The risk of typos: If your domain contains any uncommon or unique words, such as your name or the name of your company, it’s possible that people will mistype it or not know how to spell it. In this case, it’s a good idea to purchase the domain(s) that cover the most common misspellings of your name, so that people who mistakenly make a typo will still be automatically forwarded to your correct domain.

2. Lookalike or soundalike names: If a competitor sets up a similar-sounding name and website, your potential customers may be fooled into visiting that site instead of yours. To make sure this doesn’t happen to you, you may want to purchase the closest potential “copycats” of your domain name.

3. Name change: If your brand or business used to have a different name, it’s a good idea to purchase the old name as well as the new name to make sure everyone can find you. Or, if you want to change your company name, you should buy and host the website on the domain name that matches it, and set up the old domain name to forward to the new one.

4. Descriptive name: Different people may think of your brand or website in different ways, and not always by its official name. Depending on what services you provide or products you sell, you may want to register a domain name that describes your business alongside your business name itself. This is especially true if your business name is not yet established, or if it has a distinctive quality or location that doesn’t align with the name. You can also use a more descriptive domain name to point to a particular page within your site, such as a blog or order page.

5. New gTLDs: New domain endings or “gTLDs,” like .plumbing and .photography, present a great new opportunity for you to have a memorable and unique domain name. If you already have a traditional domain ending, purchasing a domain with a new gTLD alongside it may allow you to:

  • Shorten your domain
  • Stand out from the crowd
  • Identify a specific focus for your brand

Many names, one destination

With most registrars, it’s easy to forward multiple domains to your main website so you can simply create one site and then “redirect” visitors from your other domains to your main site. Many registrars, including Google Domains, offer simple web forwarding that lets you redirect any of your domains to your main website, or even to specific pages within your site, such as an order page, support page or image gallery.

Think you’re ready to look into multiple domain names? Visit Google Domains now to search for the perfect complements to your domain.