How to choose a website builder

Back in the day, to build a website you had to know how to write code or hire someone who dhid. Enter web builders: Service providers that allow anyone to build a website using simple tools. They handle the coding and offer beautiful templates that you can easily customize with your own text, designs, images, and more. Today, millions of people with zero design or coding experience can use web builders to establish their web presence.

Is a web builder right for you?

Using a web builder can be a wonderful option for ventures large and small. To determine whether a web builder is right for you, think about the following questions:

Who will design and maintain the website? Web builders are ideal options for those with little or no technical experience. You can make changes directly to the site without hiring a professional. They’re also a good option for people who want to hire a web designer to do the initial site build, but have anyone be able to make updates to the site later on.

What’s your budget? Web builders can be a very cost-effective option for creating a site. Many offer their most basic package as a free plan, while others offer free trials. After that, they typically charge a monthly fee that scales up with your site size and allows for add-on services such as web hosting.

What will your site be used for? Web builders offer design theme or templates that span a wide range of industries and website types, including those designed for blogs or portfolios, retail and e-commerce, events, and professional services. Once you determine what type of site you want, it will help you determine which web builder is right for you.

What will your site look like? Keep in mind that while web builders offer many ways to customize your site, you’ll still be working within some restrictions. If you’re looking for a layout or template that’s never been used before or that’s totally customizable from top to bottom, you might want to create a custom site, which will likely involve hiring a web developer.

Are there any special capabilities your site needs to have? Today’s web builders can handle a variety of sophisticated web needs, from newsletter publishing to e-commerce. Most web builders will also automatically optimize your site for mobile devices—a must-have these days.

Your web builder checklist

Once you decide you’re interested in using a web builder, it’s time to compile a list of what you’re looking for. Here are some considerations to think about. Order these in the priority that makes sense for you, and keep them in mind as your consider your options:

  • Ease of Use
  • Popularity
  • Pricing
  • Free plan
  • Design flexibility
  • Themes/templates
  • Mobile site optimization
  • Support
  • Blogging
  • E-commerce
  • Newsletter creator
  • Membership creator
  • Mobile app
  • Web hosting

Which web builders should you use consider?

Google Domains offers a range of trusted website builders that offer both free and paid options. Visit our website builders page to learn about free Google services like Blogger and Google Sites, as well as paid tools like Squarespace and Wix that can help you create everything from clean, simple websites to robust online stores.

To get a feel for the various website builders, check out websites that have been built with them. Most of these services feature a portfolio of live sites built on their templates.

If you’re ready to create your own site, find the right domain name at domains.google and get started on creating your website.

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