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How to choose a website builder

Back in the day, to build a website you had to know how to write code or hire someone who did. Enter web builders: service providers that allow anyone to build a website using simple tools. They handle the coding and offer beautiful templates that you can easily customise with your own text, designs, images and more. Today, millions of people with zero design or coding experience can use web builders to establish their web presence.

Is a web builder right for you?

Using a web builder can be a wonderful option for ventures large and small. To determine whether a web builder is right for you, think about the following questions:

Who will design and maintain the website? Web builders are ideal options for those with little or no technical experience. You can make changes directly to the site without hiring a professional. They're also a good option for people who want to hire a web designer to do the initial site build, but let anyone make updates to the site later on.

What's your budget? Web builders can be a very cost-effective option for creating a site. Many offer their most basic package at no charge, while others offer a trial without costs. After that, they typically charge a monthly fee that scales up with your site size and allows for add-on services such as web hosting.

What will your site be used for? Web builders offer design themes or templates that span a wide range of industries and website types, including those designed for blogs or portfolios, retail and e-commerce, events and professional services. Once you've determined what type of site you want, it will help you determine which web builder is right for you.

What will your site look like? Keep in mind that while web builders offer many ways to customise your site, you'll still be working within some restrictions. If you're looking for a layout or template that's never been used before or that's totally customisable from top to bottom, you might want to create a custom site, which is likely to involve hiring a web developer.

Are there any special capabilities that your site needs to have? Today's web builders can handle a variety of sophisticated web needs, from newsletter publishing to e-commerce. Most web builders will also automatically optimise your site for mobile devices – a must-have these days.

Your web builder checklist

Once you've decided that you're interested in using a web builder, it's time to compile a list of what you're looking for. Here are some considerations to think about. Put these in the order of priority that makes sense for you, and keep them in mind as you consider your options:

  • Ease of use
  • Popularity
  • Pricing
  • Design flexibility
  • Themes/templates
  • Mobile site optimisation
  • Support
  • Blogging
  • E-commerce
  • Newsletter creator
  • Membership creator
  • Mobile app
  • Web hosting

Which web builders should you consider?

Google Domains offers a range of trusted website builders that offer both free-of-cost and paid options. Visit our website builders page to learn about Google services like Blogger and Google Sites, as well as paid tools like Squarespace and Wix that can help you to create everything from clean, simple websites to robust online shops.

To get a feel for the various website builders, take a look at websites that have been built with them. Most of these services feature a portfolio of live sites built on their templates.

If you're ready to create your own site, find the right domain name at and get started on creating your website.

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